Toyota: Mirai AR

A augmented reality activation for a traveling interactive installation. We created a AR app that allowed users to drive a mini Toyota Mirai across the east coast. Lined with beacons, the game map gave users vital information about the hydrogen vehicle.

Platform(s): Augemented Reality, Public Installation, Experience Activation

A augmented reality activation for a traveling interactive installation. We created a AR app that allowed users to drive a mini Toyota Mirai across the east coast. Lined with beacons, the game map gave users vital information about the hydrogen vehicle.

Platform(s): Augemented Reality, Public Installation, Experience Activation

More Info

Brand

Toyota

Platform

Augemented Reality

Type

Public Installation, Trade Shows, Digital Wall, Games

Event

Hubweek 2018

Agency

MC2